Author: Andrew Walker

What Story are you in?

In times where pandemics and wars drive ever increasing uncertainty, human nature often overwhelms us with instinctual feelings of fear and worry that can lead to sub-optimal financial decision making. Even in “normal times”, one’s behavioral tendencies can distort rational thought processes. Suffice it to say, being aware of behavioral biases, and establishing rules to counteract these biases, is critical to effective decision making.

We recently came across a very clever and relatable list of financial rules authored by Morgan Housel, a former Wall Street Journal columnist, that do an excellent job of promoting awareness around where behavioral biases arise in everyday financial decision making.

Morgan Housel’s 1 Sentence Financial Rules

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